Product: How to Run an A/B Split Test: Simple Testing. Smarter Funnels. Better Results.

Ever wonder which version of your funnel page actually works better—but feel overwhelmed by where to start? How to Run an A/B Split Test in Captivation Hub is your step-by-step playbook for testing with clarity, confidence, and zero guesswork.

The Problem: You're Pouring Effort Into Funnels… But What’s Actually Working?

You’ve designed your pages, launched your freebies, and written your emails. But without testing? You’re relying on gut feelings instead of data. That means missed clicks, confused visitors, and “almost” conversions that leave money on the table.

The Pain Gets Real When:

• You’re not sure if a new headline is better—or just different

• Your call-to-action buttons aren’t getting the love they deserve

• You’ve tweaked your emails, but don’t know if it’s helping or hurting

Without a clear testing system, it’s easy to spin your wheels and stall your momentum.

The Good News? A/B Testing Doesn’t Have to Be Complicated.

This guide walks you through the exact 6-step process to run A/B split tests inside Captivation Hub—even if you’ve never tested anything before. You’ll get real-world examples, best practices, and pro tips for what to test and why it matters.

You’ll learn how to:

• Choose the right element to test (headline, CTA, layout—pick one!)

• Duplicate and label your page variations

• Split your traffic 50/50 or 70/30 with confidence

• Analyze what’s actually working using built-in analytics and GA4

• Track everything in your own customizable Split Test Tracker

What’s Included:

• Easy-to-follow A/B Testing Workflow (inside Captivation Hub)

• Swipe File of battle tested headlines, CTAs, email subject lines and p.s.

• Real examples across opt-in pages, sales funnels, emails & more

• A complete GA4 setup walkthrough (no tech panic required)

• Your own Split Test Tracker Sheet to stay organized and intentional

You’ll stop guessing and start knowing. No more “maybe this works” energy. You’ll be testing like a pro—confidently adjusting your copy, design, and flow based on what your audience actually responds to.

💬 “I swapped a headline and got 37% more opt-ins. I never would’ve known without this.” – Happy Funnel Builder

Ready to unlock the power of data-driven decisions? Start running smarter, simpler A/B split tests today and finally see what moves the needle.